All Marketing articles
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NewsIceland hails ‘life-saving’ partnership with CALM to break the stigma of suicide
During the two-year partnership Iceland’s charitable foundation has supported the rollout of CALM’s helpline and a new mental health first-aid course through fundraising and in-store awareness campaigns
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ProfilesMy food & drink job: Lizzie Douse, account manager, Birds Eye
‘If sales start to fall behind, it’s my job to bring forward solutions as to how we’ll plug the gap’
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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NewsWaitrose launches Check Your Chicken campaign following BCC success
Starring Taskmaster star Alex Horne and his band, the social film comprises a comedy music video about checking the quality of an array of Waitrose chicken products
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NewsCheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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Analysis & FeaturesWhat do shock HFSS report authors want the government to do?
The first independent report on the HFSS promo ban is out, and after slamming ‘botched’ plan, its authors want the ban to target all HFSS products
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NewsNichols backs Vimto sub-brand Wonderfuel with £1m push
Wonderfuel is listed in retailers including Tesco, Sainsbury’s, Morrisons and Booths
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NewsGenius Foods unveils ‘clean label’ gluten-free bread range
The range was created with reality TV star and diagnosed coeliac Megan McKenna
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NewsRed Tractor launches anniversary marketing campaign
The animated clip depicts a growing family around a kitchen table enjoying food together
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NewsTerry’s goes ‘beyond orange’ with Chocolate Caramel Ball
The ‘indulgent’ treat combines Terry’s signature milk chocolate with a ‘caramel twist’
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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NewsHFSS promotions ban slammed despite reduction in junk food sales
Two million fewer junk food items were sold every day. But researchers from the University of Leeds concluded that the ban could have resulted in a much bigger shift
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Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
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NewsCornwall’s Trewithen Dairy premieres ‘luxurious’ golden milk
Cornwall Gold will hit shelves in Sainsbury’s on 27 August, followed by Tesco on 27 October
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NewsSanex shower gel ad banned by ASA for offensive racial stereotype
The ASA considered the ad was likely to reinforce the offensive stereotype that black skin was problematic
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Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
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NewsOrdo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT