All Marketing articles – Page 4
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NewsTesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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ProfilesMy food & drink job: Luke Batson, assistant brand manager, Hovis
‘People believe that launching a new product that aligns with the current trends can happen within weeks’
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NewsMcCoy’s unveils ‘NFL-inspired’ crisps and Super Bowl promotion
McCoy’s is offering shoppers the chance to win an all-expenses-paid trip to the event
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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NewsCadbury insists Bournville recipe has ‘not changed’ in new-look launch
Cadbury’s ingredient list update coincides with a ‘modernised’ overhaul of the Bournville brand
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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News‘Guerrilla’ marketing campaign rolls out to promote natural local food
Hugh Fearnley-Whittingstall is spearheading the Farm Retail Association’s drive to redefine how British consumers view food
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NewsMorrisons faces supplier backlash over demands for spend to be brought forward
Morrisons is understood to have contacted suppliers across a raft of categories in what sources described as ‘bullish’ demands for investment due in its Q4 period to be accelerated to its current Q3
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NewsAldi permanently rebrands Manchester store ‘Aldeh’
The tribute to Oasis’ reunion tour has been made permanent after a petition gained 1,300 signatures
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NewsParmesan consoritum enters final year of marketing push
The £3.6m campaign aims to continue educating UK audiences about the ‘exceptional’ qualities of the cheese and how to use it in a variety of dishes
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NewsHeinz unveils Mr Men pasta sauce with ‘hidden’ veg for kids
Heinz has created a new Mr Men character, Mr Ridiculously Good, for the launch
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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NewsM&S ad banned over clothing model who ‘appeared unhealthily thin’
The ad, which was seen in M&S’s app in April and May, was socially irresponsible, according to the Advertising Standards Authority
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NewsCathedral City makes cheese ‘an everyday hero’ in £7m push
Currently live across TV, video on demand, out of home, and social media, the £7m creative push is running for 21 weeks
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NewsBirds Eye products roll out across Morrisons hot counters
Birds Eye is rolling out its Chicken Shop and Goodfella’s ranges to hot counters at 340 Morrisons stores
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NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency