All Marketing articles – Page 10
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WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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NewsCoconut Collab launches summer ‘Convert to Coconut’ campaign
The Convert to Coconut campaign sets out to drive awareness and convert new shoppers by celebrating all things coconut and focusing on its taste credentials
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NewsRascals unveils giant music box in London as part of summer push
The Rascals Music Box appeared as teal-wrapped mystery box on the South Bank
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Comment & OpinionBartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsHalf of parents fear they’re failing kids on nutrition, new research finds
The findings showed ‘how difficult parents find navigating their kids’ nutrition’, said the brand, which last year warned children were being fed too many snacks and not enough dairy
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NewsTims Dairy rebrands as Tims and unveils new yoghurt lines
The rebrand is accompanied by a new consumer-focused marketing message and campaign encouraging people to ‘Discover Delicious’
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NewsTurkey: call for generic marketing push to mark 500th year in the UK
The owner of Kelly Turkeys wants to encourage sales growth outside the festive peak
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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NewsHovis adds sub rolls and loaves in ‘premium’ innovation push
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
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Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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Comment & OpinionSolo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong
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NewsLidl marks being bakery market leader by giving away 500 ‘gold bakery cards’
The cards will entitle winners to a free bakery product every day for a year
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Comment & OpinionThe health vs HFSS marketing battle is far from over
Today’s news that the government is delaying its main weapon in the fight against obesity is a throwback to the previous government
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NewsThe Jolly Hog unveils debut TV ad showcasing sausage ‘obsession’
The ad creative introduces viewers to the ’slightly obsessive sausage-fuelled world’ of the brand’s founding brothers – Olly, Max and Josh Kohn
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NewsCadbury adds Iced Latte Dairy Milk with colour-changing wrapper
A blue design is revealed on pack when the bar is chilled in the fridge
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NewsMedia Bites 22 May: HFSS ad ban delay, M&S loss and Harvey Nichols hampers
Yesterday’s food and drink headlines were largely dominated by the rising rate of inflation and the revelation that M&S profits have taken a £300m hit
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Promotional FeaturesWhy it’s time brands and retailers rethink how they use AI
The food and drink sector might be abuzz at all the potential in AI right now, but many brands and retailers remain stuck on fragmented use cases, adding cost and complexity without the promised productivity gains. What needs to change?
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NewsWATCH: Ocado ditches ‘Just For You’ jingle in new advert
The online supermarket has launched a new brand platform called ‘Life Delivered’
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NewsAldi working with food waste expert to share tips on freezing food
The discounter is working with Kate Hall, who shares tips and recipes to make freezing food easier with her 80,000 followers on Instagram