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Bournville puts flavour first in dark chocolate campaign
By Mark Dishman2025-08-22T14:52:00
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
Cadbury’s Bournville dark chocolate has been around for over a century, but doesn’t have quite the premium, high cocoa percentage cachet of some of its newer-to-the-market rivals.
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