Weetabix
Weetabix Food Company makes Weetabix, the UK’s number one selling, most trusted and most recommended cereals. It is home to some of Britain’s most famous and iconic brands including Weetabix, Weetabix Minis, Alpen, Ready brek and Weetos.
The organisation is owned by Post Holdings Inc., a consumer-packaged goods holding company. Weetabix Food Company has been proudly fuelling families around the world for 90 years with nutritious cereals and snacks produced in Burton Latimer, Corby, and Ashton. The company which has its global headquarters in Northamptonshire, operates across North America, South Africa, Kenya, Germany and Spain and exports to more than 90 countries around the world.
Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
Promotional FeaturesWATCH: How will HFSS change shopper behaviour?
Catch up on this webinar surrounding an in-depth look at HFSS through a shopper lens and hear how experts from Co-op, Weetabix, Kraft Heinz and Kantar expect the new rules to affect consumer behaviour.
Promotional FeaturesWhy Covid-19 should prompt manufacturers to go the extra mile by cutting down on food miles
Consumers have become increasingly conscious of the provenance of food products and ingredients in recent years - and research suggests the global pandemic has only heightened concerns