Making South Asian Heritage Month a growth engine

By Ivor Peters, Nirali Mankodi and Jag Mankodi2025-09-01T10:33:00

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South Asian-founded brands remain a small fraction of what shoppers actually see on shelves, says Ivor Peters, food writer at Urban Rajah, and Nirali & Jag Mankodi, co-founders of Superfoodio

South Asian Heritage Month has just wrapped up. For Britain’s five million-strong South Asian community, it’s a time to celebrate heritage, culture, and contribution. For brands like ours, it’s also a business reality check.

Making South Asian Heritage Month a growth engine

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