What’s it like to be a retailer in Southend-on-Sea? Southend has recently become a city, and there’s been a big increase in footfall of late. I think it’s reminded people we are here and are a nice place to visit – we have nine miles of seaside. We’re a big commuter city, so have a lot of high earners. But likewise, whilst you wouldn’t class us as a completely seasonal store, we do have a lot of day trippers and passing trade coming on holiday to Southend and the surrounding beaches.