A couple of years ago Deliveroo launched a campaign around the idea of ‘Food. We get it’. The adverts were firmly in the realm of what marketers call ‘food porn’ – huge juicy burgers, the crispiest of nuggets, cheese melting off the pizza slice. It’s exactly the kind of ad brands won’t be making any more, as they start obeying the HFSS food ad ban from October, prior to it coming into legal force in January.