All comment & opinion articles – Page 5
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Comment & OpinionHow long-sighted Food Strategy can create a virtuous circle
The policy could give food and agriculture businesses the predictability they desperately need, says Henry Dimbleby, managing partner of Bramble Partners
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Comment & OpinionGrocery retailers must align social impact with financial goals
In some organisations social impact programmes still struggle to scale – and their budgets can come under pressure during times of uncertainty, says Steve Butterworth, CEO at Neighbourly
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Comment & OpinionIceland’s u-turn on eggs is both unsurprising and inevitable
In 2016, Iceland committed to its eggs being completely cage-free by 2025. But that commitment vanished from its website earlier this year
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Comment & OpinionPressured parents need help with the mealtime mental load
As we enter the school summer holidays, the pressures on parents intensify as many struggle to decide what to feed their family, says Helenor Gilmour, director of strategy at Beano Brain
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Comment & OpinionPlant-based milks don’t need to be ‘equivalent’ to dairy milk
A recent government report has led to headlines claiming plant milks are a ‘poor nutritional equivalent’ to cows milk, says Emily Angus, senior dietitian at The Vegan Society
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Comment & OpinionPowerPoint is a necessary evil. But it doesn’t have to be dull
Strive for fewer words, fewer numbers, and fewer slides, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionObesity is complex. Common narratives miss the full story
We know obesity is a fiendishly complex problem yet we are suckers for a convincing story, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionCan Greggs hold its own in the fiercely competitive food-to-go market?
Beloved high street bakery chain Greggs is facing significant challenges, citing increased competition and market saturation as key factors in the company’s slowing growth. Can it get back on track?
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Comment & OpinionHealth is wealth: have gut-friendly brands and functional foods finally gone mainstream?
With 700 challenger brands competing for attention, those offering functional benefits – particularly gut health – dominated the event as entrepreneurs raced to catch the eye of supermarket buyers and investors
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Comment & OpinionSo long, white chocolate! Is this the beginning of the end?
Why are manufacturers removing cocoa butter from their products? And as we wave goodbye to white chocolate, which treats are likely to be reformulated next?
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Comment & OpinionIGD on the Good Food Cycle and the future of the UK food strategy
Sarah Bradbury, chief executive at the Institute of Grocery Distribution, takes a closer look at the government’s vision for a thriving food system
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Comment & OpinionKeir kibosh of food strategy plans has Boris Johnson hallmarks
It’s clearly not easy reaching a consensus on a national food strategy, but Labour has had plenty of time
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
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Comment & OpinionThe Food Strategy is ambitious… but we still need profits
Amid many sections on economic growth, I could not find a single reference in the Strategy to the need for the industry to make a profit, says Ian Wright, partner at Acuti Associates
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Comment & OpinionThe Good, the Bad and the Healthy: debunked claims and unscientific nonsense
In the latest episode, Sunna van Kampen makes a frequently debunked claim about seed oils
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Comment & OpinionMarket reaction shows Diageo was right to ditch Crew as CEO
The tenure of Diageo boss Debra Crew will mostly be recalled with disappointment and her departure should come as no surprise
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Comment & OpinionDoes the new Food Strategy lack real Treasury commitment?
Sources close to the process suggest a reluctance from Keir Starmer and Rachel Reeves to give the go-ahead to the investment that will be needed to back up the strategy
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe