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Smart packaging: how compelling is the case for QR codes?
By Megan Tatum2025-08-18T12:37:00
QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be?
QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be?
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