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It’s crunch time for Walkers as HFSS revamp hits the shelves
By Niamh Leonard-Bedwell2025-08-13T14:44:00
Source: PepsiCo / Mark Mackenzie
Walkers has successfully reformulated six of its core crisp variants to make them non HFSS-compliant, allowing them to avoid upcoming advertising restrictions and secure prime retail positioning
Walkers’ R&D team is rightly celebrating its HFSS reformulation wins, despite the fact some of the nation’s favourite flavours have remained stuck in the kitchen
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