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Wow Hydrate racked up nearly £50m in losses, report reveals
By Ed Devlin2025-08-07T13:31:00
Wow Hydrate struck multimillion-pound sponsorship deals with big-name sports clubs and stars, such as Manchester United, Harry Maguire and Tyson Fury
Wow Hydrate racked up cumulative losses of almost £50m and burned through £29m of investment before collapsing into administration as major sponsorship deals with big-name sports clubs and stars backfired.
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