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Sustainable food sector risks miscommunicating the value of alt meat, research warns
By Helen Gilbert2025-07-30T10:07:00
The caution comes after the organisation published two studies that explored the actions that need to be taken by the food industry to position sustainable meat alternatives, including cultivated meat, for success
The sustainable food sector risks miscommunicating the value of meat alternatives and alienating consumers unless it shifts its messaging from being preachy to inviting, new research from the EIT Food Consumer Observatory has warned.
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