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Darren Blackhurst’s ‘Mad Hatter’ approach could just work for Asda
By David Sables2025-07-30T14:50:00
Chief commercial officer Darren Blackhurst has undone himself in the past with excessive war rhetoric, but his true style is trading, says David Sables, CEO of Sentinel Management Consultants
The latest round of ‘Asda Price’ cuts was meant to reignite shopper loyalty and steal market share from Tesco and the discounters, but it experienced a 5.9% year-on-year revenue decline in Q1 2025, with market share dropping from 13% to 12.1%.
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