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Parmesan consoritum enters final year of marketing push
By Helen Gilbert2025-07-23T14:21:00
The £3.6m campaign aims to continue educating UK audiences about the ‘exceptional’ qualities of the cheese and how to use it in a variety of dishes
The Parmigiano Reggiano Consortium has entered the final year of a three-year integrated campaign to promote the hard cheese and its Protected Designation Origin status.
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