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Entertainment is key to modern brand building online
By Ben Shaw2025-07-15T23:33:00
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
Cutting through online clutter has never been harder. We’re bidding in hidden auctions, slaves to an algorithm and desperately competing for attention. You can surrender to boring, skippable best practice, or you can try for more: you can try to entertain.
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