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Has supermarket mimicry of farm shops gone too far?
By Alistair Wright2025-06-06T13:55:00
Supermarkets are increasingly borrowing the look and feel of rural businesses to win over ethically conscious consumers, says Alistair Wright, product director of The EPOS Bureau, part of ClearCourse
They say imitation is the sincerest form of flattery. But when it comes to supermarkets adopting farm shop aesthetics, it’s doing more harm than good.
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