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Nestlé and Unilever are kickstarting a tough new strategic era
By Warren Ackerman2025-06-06T13:57:00
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
Fmcg is famous for sprawling empires of brands and stock-keeping units (SKUs). Nestlé has 2,000 brands and close to 100,000 SKUs. However, in a world where capital is no longer free, and consumers and retailers are becoming more discerning, making the right choices is key.
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