All New product development articles – Page 4
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News
Soreen adds festive mini loaves for Halloween and Christmas
Soreen has unveiled two limited-edition products ahead of Halloween and Christmas
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Cheesies named first official snack partner of Edinburgh Fringe
To launch the partnership, Cheesies transformed Waitrose Canary Wharf into a pop-up comedy club
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Promotional Videos
How heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
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Scrumbles rolls out Gut Friendly wet catfood in recyclable pouches
The pouches are mono-plastic pouches – ‘designed to address growing consumer concerns over single-use petfood packaging’
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Dr Oetker unveils Neapolitan-style frozen pizza range, Suprema
The pizzas are made with a triple-fermented dough and baked at over 400°C on hot stone
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Pooch & Mutt launches functional Bone Broth range for dogs
The NPD comes in response to ‘demand for natural, functional pet products that go beyond basic nutrition’
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Monster adds grapefruit flavour to Ultra zero sugar range
The NPD will be available in plain and pricemarked single 500ml cans, as well as four-can multipacks
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Maryland adds non-HFSS Deliciously Good cookie, with 30% less sugar
The NPD offers shoppers the ‘signature flavour of a Maryland cookie with greater peace of mind around health’, said the brand
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Ottolenghi launches debut ice cream range into Waitrose
This is the first time Yotam Ottolenghi has launched ice creams into grocery
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Prime Time extends into alcohol-free with magnesium infused brew
The functional brew is also vegan-friendly and gluten-free
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Cadbury Dairy Milk and Biscoff launch co-branded Advent calendar
The new Advent calendar will hit major retailers in September
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Master of Malt eyes retail listings for new independent whisky bottlings
Master of Malt has added a series of single-cask and small-batch spirits
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Nestlé adds ‘bakery-inspired’ Aero, Milkybar and Munchies lines
The treats will hit supermarket shelves in August
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Budweiser launches limited edition ‘Home Again’ cans to toast Lionesses triumph
The cans are in participating Sainsbury’s stores now
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Cranswick debuts protein-rich snack brand aimed at time-poor consumers
Available through Sainsbury’s, the continental-inspired lineup features Chorizo Coins, Chorizo & Cheddar, German Salami & Cheddar, Peppered Saucisson Sec, Parmesan Saucisson Sec and Snack Fuet flavours
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‘Less smokey’ Rosaluna mezcal gets UK launch
The spirit offers the ideal base for margarita cocktails, according to its UK distributor
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Redefine Meat launches Shawarma SKU into Ocado
The alt meat brand has expanded its range with the launch of an “authentic spicy” Shawarma option
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DTC catfood brand Untamed lands first supermarket listings
The catfood brand – which promises “human-grade ingredients you can trust” – is now in Tesco and Sainsbury’s nationwide
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Tony’s Chocolonely unveils Sainsbury’s exclusive format
Four ‘fan favourite’ variants have rolled into the retailer in a new bar size
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The Sidemen iced coffee brand Sides Coffee to get retail launch
New flavours, including a protein variant, will be added to the lineup in 2026