All Cereals & breakfast articles
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Analysis & FeaturesCan a Hovis and Kingsmill combo stop the rot in sliced bread?
ABF hopes merger will pull both Hovis and Kingsmill back from the brink amid a decline in sliced bread. What are the chances?
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NewsPasta Evangelists launches Italian-inspired breakfast menu
The menu, which is priced at £8.50 per meal, is available exclusively at Farringdon from 7am to 11am
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NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
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NewsKellogg’s unveils High Protein and Oaties snack bars
The new ranges have hit Sainsbury’s and Morrisons
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?
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NewsTGI Fridays launches kids eat free offer with Magic Breakfast
The Kids Eat Free deal launches alongside an exclusive Grads Eat Free offer for students
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Promotional VideosHow heritage cereal brands reconnect with modern consumers
Faced with consumers forgetting what makes their breakfast cereal special, Weetabix successfully realigned its media strategy through consumer research, resulting in significant improvements in brand health metrics and consumption.
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsProtein brand Ufit expands into breakfast cereals under Weetabix
The range includes cocoa hoops, granolas and porridge pots
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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NewsFerrero agrees $3.1bn takeover of WK Kellogg Co
The group said Kellogg’s range of cereal brands, including Frosted Flakes, Froot Loops, Special K and Rice Krispies, were ‘highly complementary’ to its offering
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NewsFuel10k adds yogurt and granola pots in next stage of NPD push
The non-HFSS lines provide 20g protein per serve
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NewsProfit and revenue slips at Weetabix as shoppers continue run toward own label
Weetabix has blamed another year of switching to private label for falling volumes, as operating profit and revenue both shrank in 2024
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NewsBio&Me relaunches flapjack oat bars with new look and recipes
Bio&Me initially expanded into flapjacks last April
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NewsAldi takes on McDonald’s with free hash browns outside restaurants
Aldi will wheel up its hash brown vans outside selected McDonald’s outlets today at 11.01am – one minute after McDonald’s stops its breakfast service
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NewsTGI Fridays debuts ‘Rise & Dine’ breakfast menu
The ‘Rise & Dine’ breakfast menu is rolling out across 22 locations
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NewsNomadic launches Power Oats breakfast line of overnight oats
The line comes in two SKUs containing raspberry or vanilla
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NewsHarry Kane launches breakfast cereals range with 3Bears
All three cereals have launched DTC via 3Bears’ webstore today
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man