
Emma Weinbren
Emma Weinbren is a freelance contributor to The Grocer. She was previously managing editor at The Grocer.
Contact info
- Tel:
- 01293 610488
- Email:
- emma.weinbren@thegrocer.co.uk
- Category Report
Black gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
- Analysis & Features
How sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell
- Analysis & Features
How pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
- Category Report
The self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
- Category Report
Beautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
- Comment & Opinion
Can ‘Nike of food’ Calo’s healthy delivered meals make an impact in the UK?
Calo has raised $64m, with its offer targeting cash-rich, time-poor consumers
- Analysis & Features
Matcha mania: how big can the trend get?
Once the preserve of samurai rituals, vivid green tea matcha is being hailed as the ‘new coffee’. But as demand soars global supply is struggling to keep up
- Comment & Opinion
Alcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs
- News
Media Bites 13 June: US-UK trade deal, Tesco and Dubai chocolate
Top story is news of an imminent UK-US trade deal that will allow more imported beef and ethanol
- Interviews
GrowUp CEO Mike Hedges on the future of vertical farming
While other vertical farms have struggled, GrowUp’s CEO has built a team he believes has the potential to grow and sell its ‘best-tasting’ salad leaves globally
- News
Media Bites 23 May: Matthew Barnes, M&S cyberattack, Klarna
The shock departure of Tesco UK CEO Matthew Barnes is the top story in the nationals
- Category Report
Deli-volution: trends in deli 2025
As some mults have axed deli counters, others still view them as vital back-of-store draws. What does this mean for deli suppliers?
- News
Dualit and Lavazza rapped by ASA over compostable claims
Both brands ran ads which did not specify their products could only be processed through industrial facilities
- News
Long-awaited B Corp refresh revealed with seven key standards
B Lab is moving away from its cumulative points approach in a landmark revamp of the accreditation scheme
- Analysis & Features
Will Zoe’s new food risk scale calm UPF debate or create confusion?
Zoe’s new risk scale underlines that not all processed food is bad for us. But as it prepares to spread the word, some question its usefulness
- News
Zoe takes on UPF ‘scaremongering’ with new ‘risk scale’ tool
Zoe’s new Processed Food Risk Scale seeks to hammer home ‘not all UPFs are equally detrimental to health’
- News
Media Bites 24 March: Ocado, pub prices and Jamaican rum
Ocado has watered down its DE&I targets, the Telegraph reports
- Comment & Opinion
What does Lidl’s TikTok Shop mean for the future of grocery?
Does Lidl’s TikTok Shop mean consumers will be placing orders for their entire weekly supermarket shops on social media?
- News
Media Bites 11 March: high street figures, Amazon robots and beef shortages
Gloomy high street figures for February were the main story in the nationals this morning
- Comment & Opinion
Heinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser